Toshiba trails Samsung in the global production of NAND flash chips, where it acts as a primary producer. Much of the analysis of the company done in this paper will be reviewing the semiconductor and storage product divisions of Toshiba, with reference to its consumer electronics division. The following graph shows the market share of Toshiba’s semiconductor manufacturing business. Therefore, the technology advancements, which dictate product differences among manufacturers, have progressed gradually for all rivals. One of the characteristics of the oligopoly semiconductor market is that there are primary producers keen on mimicking the strategies employed by their rivals. In the second case, there are more than ten competitors in the global market, including HP, Samsung, Sony, Apple, Lenovo, and ASUS. In the first case, the competitors of Toshiba are Texas Instruments, Samsung, and Intel. However, the company belongs to a perfectly competitive market when considering its consumer electronic goods, including laptops. Learn More What market the company belongs toĪs a semiconductor manufacturer, Toshiba belongs to an oligopoly market.
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